I am most impressed by the slickness and appeal of the Specialized Sequoia ad. Sinyard and crew knew what they were doing. Answers a bunch of questions/negatives indirectly but very effectively.
Why spend serious money on a frame/bike from a relatively unknown brand, with little history in the bike biz, few products in their line and very limited distribution? If the frames are any good, why don't my local shops have any?
All the answers are there in the ad copy, layout and frame/bike photos.
Also found it interesting that the happy/healthy/yuppie riders on the cover are on bikes with no visible branding. I wonder if the publisher wanted their editorial approach to seem neutral, or if they just hadn't yet acquired the skills to extract ads from bike makers by featuring their branded product on covers.
And I agree it's fun to see tech questions about cotter pins, Sturmey-Archer hub brakes and Lambert death forks.
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Fuggedaboutit!