See the guy in the suit jacket and tie and the stocking cap. Where does he find his cycling equipment? Rapha or Rivendell? Humans tend to gravitate to a certain style of clothing and Rapha and Rivendell promote a certain style. So judging from what he is wearing, where does he shop? Its sorta saturday afternoon levity. Long work week. The guy looks a bit unusual in that get up, right. I vote for Rivendell. Yeah, definitely a Rivendell shopper.