Thanks for your opinion! I hope you're not calling ALL of KMC's customers cheapskates. JK Some people prefer other brands (including our Shimano chains) and I've found that many of those people can't be swayed. I personally put faith in customer feedback who not only value price but also performance and compatibility and the vast majority of what I hear are that KMC chains perform better, are quieter, and depending on the level of chain you choose, are more durable. We have a lot of time to focus on chains.

As for Cyclingtips testing, Adam Kerin from Zero Friction is the real deal so I can't argue with his results. Our results show differently so it's definitely frustrating. I've been in talks with him to redo the tests as we aren't sure about the chains he tested as they were purchased through unknown channels. Unfortunately he's too busy, but hopefully can get an update on that soon.