Originally Posted by HTupolev

That isn't my experience. "Brifter" is a portmanteau of "brake" and "shifter", and its popularity - despite many people hating how it sounds - is specifically because it's brand-agnostic. The eponymous phrase which originated as Shimano branding, but occasionally gets applied to other brands, is "STI."


They're all different from each other. There are large differences in the internal mechanism and the ergonomics between SRAM's DoubleTap and Shimano's STI as well.