"I recognized in Victor Luis the perfect understanding of my vision of merging cycling with art, culture, design, technology and competition, combined with an undisputed and proven managerial and organizational ability." That's the big highlighted quote in the middle of the page.

Stuff like this makes the 63 year old cynical version of me laugh. As if what the buyer thinks of the seller's "vision" matters one little bit. And as if the seller has anything to do about what the buyer's ulitmate "vision" turns out to be. The Cinelli name on WalMart bicycle-shaped objects? Flying C logos on edible underwear? A string of "Cino's Cheap Eats"? All possible, albeit rather unlikely. The point is that the seller has f*** all to say about it once the money changes hands and the contracts are signed regardless of the lipstick-on-a-pig PR twaddle.