Originally Posted by
T-Mar
I believe the current licensee is Canadian Tire Corporation, who have the bicycle manufactured by various, primarily Asian, companies.
I fear you are correct: it is so sad to me that over the course of my own life two great Canadian companies have faded into (basically) brands only...... I grew up with CCM/SuperCycle made in Canada and the iconic red bike (I had a 26" coaster brake one as a kid); I spent 10 great years of my career working at "The Tire"; but now they are basically an importer for Asia Inc and as you point out
T-Mar even CCM is no longer a Canadian Made brand.
This ad was one of the best tugs at Canadian Patriotism ever, but even when it was made the glory days of Canadian Manufacturing (at least of these bikes) was well and truly over.