I paid a high end "Britain, Italy/ and Titanium custom bike builder to "your geometry", and spent 4-hours riding their machine. While we were having coffee, we talked and I looked forward to getting my "Custom-Fit" from Seven cycles in a Titanium Gravel bike. 4-weeks passed and the local shop owner informed me that Seven would not release my fitment to me without an order for a Ti bike. Then the owner refuses to return my $100-dollars because I was not going to buy a titanium bike from him. I contacted Seven and he said that the owner had never contacted them, turns out that when the bike shop owner found out that I was not interested in purchasing a bike from him, he figured that $25-dollars an hour was just too much to loose. I raised #@$^Q#$ in the shop with an animated overly loud voice.... The till opened as he left the shop, with instructions to refund my $100 dollars.

The culture of a significant number of shops is sell, sell, sell and so the advise to visit Sheldon Brown's site is well respected. Don't buy into the Leaner! Stronger! Faster! snobbery bike fitting software.