This was the ad on my local FB marketplace:

Title: Campganolo Gears (yes, spelled just like that)
With these 3 attention-grabbing photos, and no further description, except for the offered price of $350.:




Would a normal person think this was of interest, or just skip on to the next ad? I think we all know the answer.

But did I have to do a web search on Chinook? And have go see it? Yes, yes I did.

Just because of the picture of that rear derailleur and cable housing.
What little detail in a crummy ad made you go and buy a bike?