Originally Posted by Surferbruce
make sure the connex link is in the proper orientation. the bumpy side should face out/away from the chainring.
I couldn't find a "Bumpy side". I did go back and check the wonderfully translated instructions that came with it, and it appears that I did have it flip-flopped from what they advise.
It is stamped as the shimano 10S1 connex - Shimano 10sp specific connex. as an FYI the pins on the link stick out further than the other pins by about .006 or 2 human hairs.
Oh well, I'll try it tommorrow and see if flipping it helped.