Originally Posted by Reflector Guy

I was always curious about their choice of name. Why GMC? Why Denali? They could have called it the Boeing 737 or the Canon EOS1 or the Steinway Baby Grand and those names would make about as much sense.

To use General Motors names and logos on your product requires a lot of hoops to jump through from GM. Even simple items like hats or T-shirts. Even making and selling hats with something like a Pontiac logo (defunct for eleven years already) requires GM's blessing. Kent must've REALLY wanted to use the GM name and logo!