There are a lot of good segments where I'm just not going to be in KOM contention, and that's okay. On those, I want to beat everybody I know, though. Or constantly improve my time. Or, if conditions are unfavorable, I want to see that my power and pacing was good, etc, etc. (This isn't to say that I'm looking to pound that segment every time I ride it, of course - everything in moderation, recovery rides are important, yadda yadda.)