I've seen a lot more of them since covid (although not nesc. related to the pandemic). They do seem to be hitting critical mass.
I gotta admit, it was nice being the only person around with a super fast/light bike for a half a dozen years - although it does tend to surprise people.
Selling ebikes in Fla - that does make a lot of sense. I heard one podcast this summer of a company targeting the motor home crowd - that seems like a good market too.