Originally Posted by
PeteHski
If your were selling Trek and someone came in with a 2015 Emonda, wouldn't it be natural to tempt them into looking at a new Emonda?
That can be said for anyone coming into a bike shop and try to sell them another bike... doesn't have to be a Trek for a Trek.
But that's assuming you think the person has a 5 year old $10,000+ bike and has another $10,000+ to buy the latest and greatest.
My Emonda is a 1st generation, when the 2nd gen came out the LBS I bought it from jokingly said "gonna trade it in for a new one?". I said... sure, so after trading in my "old" bike and spending $8000 more, i'll get through axles and hydro disc brakes. Sure sounds worth it.