I'm light, I race and I live in CA. You'd think I'd be a huge proponent of rim brakes. And I am... for people on a budget. There's still no arguing that a rim brake bike is cheaper for a certain tier of performance than a disc brake one.

But after living with carbon rim brakes for a couple years, I'd never buy another carbon rim brake clincher for general riding again. I see cycling as a very, very slow motorsport and having brakes that just feel like crap (dry, wet, doesn't matter) makes me feel icky. I like having powerful, responsive, consistent brakes. Not because I need them, but because that's something I enjoy. The same way you might enjoy a light bike or supple tires. I think that dimension of disc brakes doesn't get talked about enough.