I have been through a similar experience when Diamondback suddenly went online without notifying their dealer base; at least we were caught flatfooted. What used to be our economic line suddenly stopped selling. Instead, we saw an uptick of people who bought their bikes online and had them delivered to us for assembly. DB would pay us for assembly, not too bad a deal. Except that we had all this inventory paid for, and we couldn't move them; and we had no low-mid models to offer people anymore. Then DB lowered their prices aggressively online; we ended up matching those prices and losing money on each bike that we paid for.