I reckon if you rocked up on it at your local Sunday club ride people would take notice. I've seen guys taking the walk of shame up steep hills with their £12k S-Works and that really isn't a great look! My take is that if you are going to ride a £12k race bike then you really need to have the engine to match it to avoid the "all the gear but no idea" label. Obviously some people just don't care how it looks, but I would at this price-point. I'm only worth a £4.5k bike, lol.