I bought this Bell branded chain at my neighborhood hardware store. After looking at it, it's going back.
NO ROLLERS!
After 140 years, they figured out how to make a chain with fewer parts, 1 less part per link. I can only imagine the amount of friction and wear this will have. The side plates are depressed inwards to form a shape to take the place of the rollers with a center gap where the highest pressure would typically be. The gap will fill up with crud pretty fast. No chance of any lube to stay in place inside the roller. If anyone does friction under load comparison tests of chains, this would be a record setter imo.
The master link is the old school 3 piece type, not the 2 parts superlink style shown on the package.
The chain pictured on the package does not match the chain in the package.
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A normal chain on the left, the Bell Rollerless chain on the right.
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Various brands on the left, Bell Rollerless on the far right.
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