Originally Posted by
tricky
I assumed (know what they say...) that pic was taken with the brake lever pulled and the calipers fully clamped down on the rim. [MENTION=518431]gthomson[/MENTION] is that pic with the brakes lever pulled or not? That's too close to the rim if that is how they are at rest and you should revisit your straddle cable angle/height. #1 and 4 are still definite first steps here, but 5 is a maybe depending on your answer to the question.

Regarding brakes pulled, no this is with them released. When I had them further away from the rim it didn't brake at all. I'll check the straddle cable angle/height and see if that needs adjusting. See pic's below if that tells you anything more.
Front brake
Rear brake