Originally Posted by
DMC707
Add in a push for more "aero" frame designs that add material too
This and more targeted stiffness through the BB area etc. Wider rims and tyres a little heavier, especially on the lower tier models. It all adds up, but weight is certainly not everything. Obviously weight is a bit more important on a climbing bike like the Emonda, but serious players will pay extra for the lighter high modulus frame and lighter components. Unless the UCI weight limit drops below the current 6.8 kg there isn't much incentive for manufacturers to make lighter bikes. Having said that Specialized have thrown their hat in the ring with the Aethos at 6 kg (13 lbs) complete with disc brakes and no real compromise like flimsy components.