Zefal - located right in the heart of France. My most used French brand by far. Theres been a Zephal between these legs darn near every mile on them. 55 years! (Well, not during open races but all else.) Mafac and Mavic are battling for next in line. TA's got a few miles. And my UO-8 nearly went around the equator wearing the Z and Ms.