Yes, they are but you appear to have them correctly assembled.
The upper (guide) pulley is labelled as such and is unidirerectional. The lower (idler) pulley is labelled and has a direction of rotation arrow marked but in any case, the moulded-in writing is on the "visible side" when looked at from the gear side.
If the chain is touching the inside of the cage, it may be that the vertical alignment of the hanger is good but the horizontal alignment is off - this is quite common as a lot of mechanics hesitate to adjust it, it can be a bit awkward to get it right whilst maintaining vertical alignment ...
It may also be that the o-rings in the top pivot bolt assembly, that allow a small amount of chain-tension driven alignment of the RD, are worn or degraded. Depending on the RD version, replacement of these o-rings may be a shop / competent home mechanic job, or a Campagnolo Service Centre job.
If the RD has an allen key-type steel upper pivot bolt, that's a shop / competent home mechanic job as the TPB is retained by a circlip. You just need to re-tension the upper spring on reassembly which is easy enough if you know the trick.
If it's Torx though, that's a SC job as the bolt removal is either by drilling out or if you are lucky, it can be taken out with a Campag Vicenza SC made tool (not sold to the trade at large) also used for fitting. The Service Instruction required that the bolt is replaced on removal / refitting anyway and the bolt should not be available to the public (although we have seen it being sold), since it requires the aforementioned tool for fitting.
We have, in extremis, refitted an original bolt but do not recommend doing so.
After fitting, the range of movement allowed by the o-rings needs to be checked for correct RD function, which needs a jig that the SCs usually have to make up themselves, using a surface plate and a boss screwed into it, on which to mount the RD.
In rare cases, if the o-rings have degraded badly and / or the sleeve that they run on has worn, oversize o-rings (non Campag part) are needed.