I have almost 13,000 miles on my 2020 Roubaix Expert. Nothing wrong with the C38 wheels. I’m a Clyde and they haven’t even needed to be trued. They’re smooth, tubeless and roll very nicely. Also nothing wrong with Ultegra Di2 (11 speed). It’s been flawless.
I do prefer the carbon bars on my Creo to the alloy bars on the Roubaix. Same Hover bars, but the carbon version have a bit of flex that makes the ride more pleasant on my neck. Bars could be upgraded for about $300. I don’t personally feel there’s $2600 worth of upgrades I could make to the Expert that would be worthwhile.