Originally Posted by gif4445

IMO, it depends upon you, what type of riding you do and what you want. My favorite type of cycling involves multiple days, so I have to carry the appropriate gear. Carrying weight, so when I looked at frames, I was advised to go with the cheaper, heavier frame. I don't know if that was valid advice or not, just what the LBS suggested. I've never had the electronic shifting, but I contemplated such on my last purchase (Roubaix). The LBS favored SRAM, but I think it had as much to do with the ease of installation. Looking at my type of riding, I felt that the Di2 might have an edge. I believe for me, an upgrade to better carbon wheels has been worth it, but my old Roval Aluminum wheels were pretty darned good. My passion is ultra-distance, so almost any change that gets me comfortably, further down the road with the some amount of effort, is worth it. That is my motivation. It is your call if those upgrades match your cycling goals.