Strava makes yet another poor business decision. Price increase effective 2-26-2023 monthly subscription increases from $7.99 to $11.99. A 50% increase. Just a couple of years ago they were shining publicly that if subscriptions didn't increase they would be gone. Such a drastic price increase in the midst of a recession for something that is discretionary spending for most IMHO is unlikely to give them much of a net gain in proceeds.

I'm ending my subscription. Wonder how many others will as well.