I wear Swatch watches - have a bunch of them - been wearing them since the 80’s (almost exclusively)
also have a Tag Heuer ... F1 model or something like that ... needs a battery - brought it to a jeweler that is a Tag retailer for battery replacement - but they said it should be returned to the manufacturer for a ‘tuneup’ or service or whatever ... so now it just sits in a drawer
BITD, servicing a watch every year or two was the price of having a reliable watch. Then along came first Timex, who were able to make a cheap, reliable, disposable watch. And then quartz. And now almost nobody remembers that. Oils dry up. Crap gets in it. Old gummy oil plus a bit of dirt, and you've got a wonderful abrasive!
OTOH, some of my best finds were watches that stopped running 50+ years ago and got tossed in a drawer, because $20 for service was more than $15 for a Timex. Sometimes, all they need is a service* to run for decades more.
*"Service" means taking the movement all the way apart, cleaning everything completely, inspecting the parts, reassembling, and regulating. A pro can do all but the regulating in about an hour and a half.