The job determines the tool. Decide where, how, how long you want to ride, and look for bikes which will make that happen best. If you don't want to compete, sure, gravel or endurance bikes make much more sense if you might occasionally want to ride some packed-earth trails .... or maybe you want full-one off-roading capacity and are willing to tolerate poor pavement performance. You decide.

Just about all the major brands offer just about the same product at each price point and in each category. Some bikes have special features .... the Roubaix has a tiny amount of suspension. Some gravel bikes have flippable dropouts so you can use 700c or 650b wheels. other than that pretty much all of them are the same at any price point .... so look at what features each has and whether or not they would facilitate the type of riding you picture doing.

That said, Giant usually seems to sell the same stuff for a little less .... Fuji used to, not sure any more. So if a few bucks are an issue, check Giant .... but really, the name on the down tube has the least effect on how the bike suits you.