Not sure what brand it is,but I get all my reflective tape from identi-tape.com. I've put the orange stuff on several bikes and it works really well.
+1 on the curved surfaces idea;I angle it on my seat and chainstays for multi-angle coverage.
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C'dale BBU('05 and '09)/Super Six/Hooligan8and 3,Kona Dew Deluxe,Novara Buzz/Safari,Surly Big Dummy,Marin Pt Reyes,Giant Defy 1,Schwinn DBX SuperSport,Brompton S6L/S2E-X/M6L-X/S12 T Line
