Originally Posted by
VegasJen
My nearest dedicated bike shop is over 50 miles away.
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Right. So you drew the conclusion that Blackburn was a Walmart "House Brand" based solely on seeing them dominate the bike kit section at Walmart. But you also apparently shop online from Jenson USA (Me too. That's where I got my BIanchi), and if you search "Blackburn" on there, you'll see LOTS of Blackburn products.