Originally Posted by terrymorse

I did a little comparison between "big box" Walmart and "specialty cycling" Colorado Cycling sites. Blackburn products are on both sites, and the prices seem to be identical (so much for Walmart being the low cost supplier).

There are some diferences. Walmart has a larger selection (it looks like they list the whole darn Blackburn catalog), but they only stock the cheaper products in store. Colorado Cyclist doesn't offer the cheap stuff. Different product selection for a different customer. Makes sense.

Im guessing that Walmart does drop-ship orders for stuff they don't keep in stock. That's a pretty common practice for online stores.