Originally Posted by
genejockey
The problem is, you're misusing the term "house brand", which REALLY means "a brand name used by a retailer for a product or product line made specifically for or by the retailer. such a product, usually offered at a lower price than a comparable name-brand product", per Dictionary.com.
And you don't find those house brand products at other stores -- unlike Blackburn products, which are carried at a gazillion shops and sites other than Walmart.