ADR (a.k.a. AD Renting) began sponsoring a small Belgian cycling team in 1987. The first bikes were MBK (Motobecane) steel frames with blue and white color scheme. The riders wore jerseys that were blue/red/green/yellow. In 1988 the team switched to Eddy Merckx bikes that were blue/green/white with red accents. The riders' jerseys were still the same basic colors but the colors were different shades and formatted differently. Probably the most famous rider during this year was Eddy Planckaert as he won the 1988 Tour of Flanders and the green jersey in the Tour (and later in 1990 won Paris-Roubaix by 1/2 mm over 7-11's Steve Bauer). In 1989 the team switched to Bottecchia bicycles. At that time other teams racing on Bottecchias usually rode the classic Bottecchia red with white headtube / seat tube or possibly the black with white headtube / seat tube (e.g. Team Malvor). 1989 was the last year ADR was in existence. During this year the team rode both the classic red/white colorway and the purple/neon yellow colorway. Many people consider the purple/neon yellow colorway as the ADR "team" because it matched the team's new purple/neon yellow jerseys but also because the Bottecchia catalog listed the purple/neon yellow frames as the "ADR" colorway. Famous riders during this year are Lemond (of course) but also Eddy Planckaert and Johan Museeuw. If you watch a video of the '89 Tour you will see Lemond on a standard red/white steel Bottecchia road bike on the flat stages and a dark purple/yellow TVT carbon frame badged as a Botttecchia in the mountains. During some stages you will see glimpses of other ADR team riders on the purple/neon yellow frames. I have a video of the 1989 Omloop Het Volk which shows ADR team rider Johan Lammerts in a break on a purple/neon yellow Bottecchia.