Originally Posted by
tomato coupe
I guess referring to yourself in the third person acts like a pseudo sock for people that don't remember you're the OP.
If it wasn't for that big black box under my name.
Now we can focus back on the message, it should be more popular!
That said, it evidently has become ever more popular, both for amateur riders and the pro's they look up to for validation of equipment choices and practices. Even the marketing puppets at GCN are churning out awkward immersive wax content, and checking pro bikes for waxed chains at races, must have pulled a new sponsor to change the tone.