Originally Posted by
CEBEP
They probably forgot that to stay alive they need to innovate.
Credit where credit is due: Brompton is (currently) thriving. The order books are full and they've met their aggressive sales increase goals, perhaps a few years late but with Brexit and COVID, still absolutely commendable. They are exporting a low-tech device (steel bicycles are basically 1890s~1920s technology) from what has to be one of the world's highest manufacturing cost locations - unbelievable! They've built a community of customers - outstanding branding effort! They have a vision of building a new factory that's actually a nice facility in which to work.
Okay. They've been using the courts, rather than superiority of product, to battle competitors.

Their 'innovation' of 4-speed derailleur gearing is a chuckle.

And I find some of their marketing absolutely eye-rolling.
So what will the future hold?