Certainly a learning curve, but also an attitude. I guess it depends on the business owners and their reasons for moving to a direct sales model. Are they willing to make the change or do they feel forced into it? I know a few traditional businesses that have really struggled with internet sales simply because the owners were not really fully committed. A business that starts off with a direct sales model is more likely to have owners who have fully bought into the concept.

Over time I think it will improve as the direct to customer business model is more and more accepted as mainstream. It will be second nature for the next generation. Internet consumer sales is now pretty slick and people expect near instant delivery and response.