...I can't imagine they are planning on reselling them. So that leaves them with the option of finding a certified non profit, like our local bike co-op, or maybe a national non profit that accepts bikes, and donating them for tax credit purposes. I think they can claim whatever they valued them at as trade in's, and deduct it as a business expense, either at the national, or the local dealership level.

Probably some guy in a green eyeshade has worked it all out, as a moneymaker. And it will definitely help them sell new bicycles.