Trek partnering with the ultimate low ball "official valuation" bike-related entity out there, Bicycle Blue Book...
[grimaces]
[Looks up what they think a 2009 Trek Madone 6.5 with Dura-Ace 7900 would cost "private party," compares to bikes they're selling, and is correct in his continued assessment of BBB]
Valuing a bike, private party, at X and then selling, on their website, a lesser bike in the range (say, Madone 5.2) for over 2X than the much higher-end model's valuation, is garbage. Since I don't plan on selling my soul to make money in Bikelandia, I'll just restore and build to break-even and enjoy the gems I come across along the way.
I would like to know what they would value my 1980 510 at...