Originally Posted by
alcjphil
I am pretty familiar with the history of the Schwinn bicycle company. It was a company that relied far too much on its captive USA market and didn't look elsewhere even to a country only a couple hundred miles north of where it was building its bikes
Their approach was to sell through Schwinn dealerships, which makes it harder to crack a new market unless you are willing to spend a lot of money on the infrastructure. Yet another one of the things they missed out on because they were set on their ways.