Yes, it seems they were around half the price of the competition at the time. Didn't know they might have been online only, but that makes sense as to why very few people have heard of them and you don't see them around. I recently bought one of their frames from a bike shop, and I'm waiting to have it shipped. I don't know anything about it which is why I am interested, but I'll post a couple of pics and specs when I get the frame as well as when I build it up. If it's in the 3 pound range, I'll weight weenie it, and if it's in the 4 pound range, I'll build it with SRAM rival. Either way, I'm hoping for a nice steel ride.