I used to always stupidly take off the lube when new. White Lightning is the most useless lube ever. I had chains go to hell in 2,000 miles and I don't do gravel.
All my bikes are IGH, so now I put the chain on as is. The latest one on my tour bike with a full chain case went 2 years/ 4,000 miles I think. Then I finally cleaned it and put Rohloff veggie whatever oil on it. Only 1/32" stretch so far.
IMO NO lube is better than grease. None of them did much good. I used to clean and lube before every century ride on my 3x8 defailleur hybrid. And it doesn't matter if I rinsed twice, these was ALWAYS more dirt that lifted free when lubed. On my first tour I had motor oil on it. LOL