Agreed, however, when it comes to pumps, I'll go for function. The thing about the Morph is that it is a mini floor pump and you can get much more leverage against the groud than with a frame pump held in mid air.
I use a Nashbar knockoff of the Blackburn frame pump. I just find a curb, rock, stick or tree root to lie the wheel down with the pump head against it, and then it is just like using a (one handed) floor pump. Easy to get to 120 psi. I have saved a few others who blew through their 2 CO2 cartridges.