When hooked rims came around, they were regarded as such an obvious improvement that hookless rims quickly disappeared from the market. Good riddance.

As someone who dealt daily with seating tires on hookless rims, with the hearing loss to show for it, I was happy to not have to deal with that garbage. But like all things in the bike tech world, knowledge doesn't get passed to the next generation, who have to experience the crappy technology of the past when it reemerges as the "next great thing".