One conclusion would be that Lightspeed got bought by a giant consortium and has more advertising and also has plenty of capital to get though lean times.

Lynskey is a small reboot of the original, with no big corporate backer, who needs to build good bikes because the slightest bad publicity could tank the marque.

Also ... "Sales" are a sales technique, an advertising method .... Notice how a lot of major retailers have "sales" on every holiday, every season, every whatever day: "It's our 'Crazy Friday' Sale! Come in and spend money because you think you will save money!"

People like to think they are getting deals. So ... price your goods at a reasonable, substantial price ... say 25% more than the lowest that is feasible for financial stability ... and then do lots off 'discounts" and "sales" of 15-20 % and you are still making more than enough money but people are motivated to buy because "It's on sale"

Sometimes just thinking they are getting a deal is enough to make people pull the trigger.

You'd be surprised how many companies mark up everything a little bit then do "deep discounts" on a few items because one people are in the store and spending, they often buy other things, which are not on sale, and the retailer makes bank.

Nothing but a marketing trick. If you choose to think Lynskey must be a worse bike because of its marketing strategy, I am sure that is more than offset by people who made up their mind because "Oh, look, the frame I wanted just went on sale!"

My justification for saying that? Lynskey is still in business. If Lynskey made bad bikes, social media would be full of complaints and no "sale price" would be low enough. But the company still makes bikes. Further, if Lynskey was desperate and needed to swell stuff cheap to make financial goals (e.g. loans coming due) those sales would not persist once the nut was made, ... unless the :"sale price" was enough to sustain the company.

Here is another hing to consider: Lynskey made Lightspeed. Lightspeed got to be a prominent Ti manufacturer because the builders were so good at making Ti bikes.

Now the people who made Lightspeed, make Lynskeys. it is not like Lynskey hired a bunch of 16-year-olds who couldn't push brooms and handed them welders. This is still the guy and some of the crew which has built great Ti bikes for however many decades.

I see no direct link between sales strategy and bike quality here. if you do, shop accordingly. I know that I looked at Lynskey frames for a while, and saw the frequent sales ... all I thought was, "If I am going to buy one, I will wait for the next sale."