That movie did great things for the price of Merlot (went to practically FREE) but effing Pinot went thru the roof!

Bit of Oenological trivia: back in ancient times the bulk of cheap jug wine made in California by huge industrial concerns (like Gallo and their ilk) which was called "Burgundy" or "Hearty Burgundy" was a red blend that leaned heavily on a cheap grape widely available at that time...you guessed it: Pinot Noir!

Their ratios varied but often Pinot would be 40% to 50% (or more) of the grapes in a typical jug-wine Cali-Burgundy blend!
Then Hollywood and Marketing entered the scene...