Originally Posted by
unworthy1
That movie did great things for the price of Merlot (went to practically FREE) but effing Pinot went thru the roof!
Bit of Oenological trivia: back in ancient times the bulk of cheap jug wine made in California by huge industrial concerns (like Gallo and their ilk) which was called "Burgundy" or "Hearty Burgundy" was a red blend that leaned heavily on a cheap grape widely available at that time...you guessed it: Pinot Noir!
Their ratios varied but often Pinot would be 40% to 50% (or more) of the grapes in a typical jug-wine Cali-Burgundy blend!
Then Hollywood and Marketing entered the scene...
Interesting!
My favorite episode of Columbo (dating myself) was one where Donald Pleasence played a fine vintner who had spent decades developing an award-winning vinyard, and his brother was going to sell it all out to a maker of jug wine, and it was more than he could take and offed him. Not greed, not malice, but dedication and pride. Columbo took it easy on him after he admitted it.