That wheeltop electronic setup is neat, but it's $800usd for shifters, brakes, FD, and RD.
$1040 gets a full Shimano 12sp di2 group- shifters, brakes, FD, RD, crankset, chain, and bottom bracket.
https://www.merlincycles.com/en-us/s...ed-271682.html
Being fully wireless is great for converting an older frame to wireless, but that cost isn't really a selling point to me when for only $240 more you get a Shimano 12sp groupset with crankset, chain, and bottom bracket.
I would figure the savings would be better.