Originally Posted by
njkayaker
Upthread, it was said that the Trek unit makes the seller more money than the Garmin unit. It's a $200 thing that can be added to the pile of new stuff for people already spending $$ for a new Trek bike.
Oh, yes, definitely a good business move for Trek. The typical Garmin cycling item has only a 25% (or so) markup from wholesale to retail -- e.g., a $600 1040 Edge computer probably cost the dealer around $480. That's a pretty thin margin. An LBS would probably prefer to sell the Trek radar unit (esp if it performs as well as Garmin) just for the likely larger margin.