Originally Posted by Camilo

I don't buy Trek because I've never like the brand and it's marketing, I've never liked the value that their products represent, and I don't like their current corporate tactics. There's as good or better bikes that are out there, and are as good or better value, and are more unique than the Trek brand.

I don't understand why people have tunnel vision and such brand loyalty towards Trek and/or think they are somehow inherently better, or even the best.