Keep in mind the ritual is a bit overstated. You can hot wax a chain in 15 minutes using a small sauce pan without any prior cleaning. That is about 15 times longer than it takes to oil a chain, but it is still a relatively insignificant amount of time unless you can't remember until the last minute to lube your chain.

I wax because the chain AND the process are so clean. No drips, no dirty rags, no waste.