For bicycle specific tools Abbey if they have it Park, Unior or VAR if they don't for non-specific tools like hex wrenches buy the absolute best quality ones you can get from a company that specializes more in that. PB-Swiss would be my go to for hex wrenches though T handles I might do Beta (since you are in Europe you might have an easier time getting them) for cable and housing cutting, Knipex or Felco would be that choice (as well as Knipex for other pliers and things like that).

I will also say Wera makes a bunch of great tools. I cannot say I love their hex wrenches but they are good quality but I think PB edges them out but they have some bicycle specific tools and some other general tools which are quite nice and probably more easy to get than those same tools from Snap-On and maybe not quite as nice as Snap-On but a bit cheaper and still quite decent.

In the end it is just about spending money and you can do it at the beginning once and have those tools for decades or you can do it multiple times and spend more with broken parts and stuff like that.

Park and Pedro's and the other equivalents in Europe are fine hobbyist tools and some of their really specific bicycle stuff is good but there are so many better tools out there for the non-bicycle stuff and some of the bicycle stuff that I am pretty picky about that. Though I will say Park does do an excellent job of teaching through their site and videos as well as entertaining videos and certainly for a new shop who just wants to buy tools quick and not have to shop and piecemeal it they do well. However I like my box to be filled with whatever tools are best not brand specific though there are brands I stick with because I know they are of quality and will last but if the tool isn't right I ain't gonna buy it.