Silly me. I assumed when one of the biggest names in bikes announced their "biggest launch ever", it would have been discussed and leaked as happens with most launches in other product-driven industries so clarifying the image would be unnecessary.


Either

a) this has been discussed and the product revealed ad nauseam leading to a general malaise on the topic
b) Trek or the bike industry in general participates in this type of hyperbole regularly
c) you are all too cool to care about Trek
d) you have no idea what it is and don't want to admit to not being in the know.